Nikolai Fabrika is a creative director who helps brands launch bold, award-winning campaigns. If you need creative work like that, let’s chat.
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IKEA Kvartiroteka
Soviet-era standardization meant most people in the former USSR lived in identical apartment buildings. We used this insight to build Kvartiroteka for IKEA, a service that generates a personalized interior design by simply entering an address. We merged building-series databases and parsed specifications for millions of apartments to automatically create layouts and ready-to-buy IKEA solutions.
Kvartiroteka drove a 17% increase in IKEA Russia sales in its first year and won Cannes Lions, The Webby Awards, Global Effie Grand Prix, and more.
Team: Nikolai Fabrika, Timur Abdusheev, Max Demkin, Victoria Vysotskaya, Vika Nurislamova, Nastya Gorenshteyn, Evgeniy Golovan, Vladimir Lovtsov, Anna Chaplygina, Ilya Kuleshov and others.
Nike Instaposters
A Webby-winning campaign for Nike Women. We encouraged female athletes to share their workouts on Instagram, then immediately turned their photos into street posters. This inspired even more Instagram content that was turned into even more street posters.
Team: Nikolai Fabrika, Olga Veretinskaia, Max Demkin, ZukClub, Matvey Chudnovsky
Mark Zuckerberg × H&M
Mark Zuckerberg × H&M was a fictional collaboration I imagined with Matvey Chudnovsky. The concept went viral with many major press outlets having something to say about it, including Quartz, Mashable, GQ, USA Today and many others.
IKEA Instead of Cafe
To promote IKEA kitchens, we created a new kind of public space. We built dozens of kitchens in the center of Moscow and Saint-Petersburg. Anyone could book a kitchen and spend time with their friends, all while cooking and having dinner. More about the project.
Avito Map
To mark Avito’s 10th anniversary, we built a real-time interactive map that visualizes all their classifieds as they appear, creating a mesmerizing experience.
IKEA Instagram Website
Timur Abdyusheev, Max Demkin, Matvey Chudnovsky and yours truly were the first to use Instagram tagging feature to mimic a fully functional website. Right inside the app. The idea was so novel that it went viral. Mashable, The Verge, Buzzfeed.
Yota – The Carrier in an App
Yota is the only mobile carrier in Russia which has been initially an app, not a company. We believe it is the primary reason why Yota is so cool and different in customer experience. This enigmatic campaign is all about that.
Chat
Book a Call
Nikolai Fabrika is a creative director who helps brands launch bold, award-winning campaigns. If you need creative work like that, let’s chat.
Chat
Book a Call
IKEA Kvartiroteka
Soviet-era standardization meant most people in the former USSR lived in identical apartment buildings. We used this insight to build Kvartiroteka for IKEA, a service that generates a personalized interior design by simply entering an address. We merged building-series databases and parsed specifications for millions of apartments to automatically create layouts and ready-to-buy IKEA solutions.
Kvartiroteka drove a 17% increase in IKEA Russia sales in its first year and won Cannes Lions, The Webby Awards, Global Effie Grand Prix, and more.
Team: Nikolai Fabrika, Timur Abdusheev, Max Demkin, Victoria Vysotskaya, Vika Nurislamova, Nastya Gorenshteyn, Evgeniy Golovan, Vladimir Lovtsov, Anna Chaplygina, Ilya Kuleshov and others.
Nike Instaposters
A Webby-winning campaign for Nike Women. We encouraged female athletes to share their workouts on Instagram, then immediately turned their photos into street posters. This inspired even more Instagram content that was turned into even more street posters.
Team: Nikolai Fabrika, Olga Veretinskaia, Max Demkin, ZukClub, Matvey Chudnovsky
Mark Zuckerberg × H&M
Mark Zuckerberg × H&M was a fictional collaboration I imagined with Matvey Chudnovsky. The concept went viral with many major press outlets having something to say about it, including Quartz, Mashable, GQ, USA Today.
IKEA Instead of Cafe
To promote IKEA kitchens, we created a new kind of public space. We built dozens of kitchens in the center of Moscow and Saint-Petersburg. Anyone could book a kitchen and spend time with their friends, all while cooking and having dinner. More about the project.
Team: Nikolai Fabrika, Roman Firainer, Yaroslav Orlov, Anna Kau, Eugenia Babior and others.
Avito Map
To mark Avito’s 10th anniversary, we built a real-time interactive map that visualizes all their classifieds as they appear, creating a mesmerizing experience.
IKEA Instagram Website
Timur Abdyusheev, Max Demkin, Matvey Chudnovsky and yours truly were the first to use Instagram tagging feature to mimic a fully functional website. Right inside the app. The idea was so novel that it went viral. Mashable, The Verge, Buzzfeed.
Yota – The Carrier in an App
Yota is the only mobile carrier in Russia which has been initially an app, not a company. We believe it is the primary reason why Yota is so cool and different in customer experience. This enigmatic campaign is all about that.
Chat
Book a Call
Nikolai Fabrika is a creative director who helps brands launch bold, award-winning campaigns. If you need creative work like that, let’s chat.
Chat
Book a Call
IKEA Kvartiroteka
Soviet-era standardization meant most people in the former USSR lived in identical apartment buildings. We used this insight to build Kvartiroteka for IKEA, a service that generates a personalized interior design by simply entering an address. We merged building-series databases and parsed specifications for millions of apartments to automatically create layouts and ready-to-buy IKEA solutions.
Kvartiroteka drove a 17% increase in IKEA Russia sales in its first year and won Cannes Lions, The Webby Awards, Global Effie Grand Prix, and more.
Team: Nikolai Fabrika, Timur Abdusheev, Max Demkin, Victoria Vysotskaya, Vika Nurislamova, Nastya Gorenshteyn, Evgeniy Golovan, Vladimir Lovtsov, Anna Chaplygina, Ilya Kuleshov and others.
Nike Instaposters
A Webby-winning campaign for Nike Women. We encouraged female athletes to share their workouts on Instagram, then immediately turned their photos into street posters. This inspired even more Instagram content that was turned into even more street posters.
Team: Nikolai Fabrika, Olga Veretinskaia, Max Demkin, ZukClub, Matvey Chudnovsky
IKEA Instead of Cafe
To promote IKEA kitchens, we created a new kind of public space. We built dozens of kitchens in the center of Moscow and Saint-Petersburg. Anyone could book a kitchen and spend time with their friends, all while cooking and having dinner. More about the project.
Team: Nikolai Fabrika, Roman Firainer, Yaroslav Orlov, Anna Kau, Eugenia Babior and others.
Mark Zuckerberg × H&M
Mark Zuckerberg × H&M was a fictional collaboration I imagined with Matvey Chudnovsky. The concept went viral with many major press outlets having something to say about it, including Quartz, Mashable, GQ, USA Today.
IKEA Instagram Website
Timur Abdyusheev, Max Demkin, Matvey Chudnovsky and yours truly were the first to use Instagram tagging feature to mimic a fully functional website. Right inside the app. The idea was so novel that it went viral. Mashable, The Verge, Buzzfeed.
Avito Map
To mark Avito’s 10th anniversary, we built a real-time interactive map that visualizes all their classifieds as they appear, creating a mesmerizing experience.
Yota – The Carrier in an App
Yota is the only mobile carrier in Russia which has been initially an app, not a company. We believe it is the primary reason why Yota is so cool and different in customer experience. This enigmatic campaign is all about that.
Chat
Book a Call
Nikolai Fabrika is a creative director who helps brands launch bold, award-winning campaigns. If you need creative work like that, let’s chat.
Chat
Book a Call
IKEA Kvartiroteka
Soviet-era standardization meant most people in the former USSR lived in identical apartment buildings. We used this insight to build Kvartiroteka for IKEA, a service that generates a personalized interior design by simply entering an address. We merged building-series databases and parsed specifications for millions of apartments to automatically create layouts and ready-to-buy IKEA solutions.
Kvartiroteka drove a 17% increase in IKEA Russia sales in its first year and won Cannes Lions, The Webby Awards, Global Effie Grand Prix, and more.
Team: Nikolai Fabrika, Timur Abdusheev, Max Demkin, Victoria Vysotskaya, Vika Nurislamova, Nastya Gorenshteyn, Evgeniy Golovan, Vladimir Lovtsov, Anna Chaplygina, Ilya Kuleshov and others.
Nike Instaposters
A Webby-winning campaign for Nike Women. We encouraged female athletes to share their workouts on Instagram, then immediately turned their photos into street posters. This inspired even more Instagram content that was turned into even more street posters.
Team: Nikolai Fabrika, Olga Veretinskaia, Max Demkin, ZukClub, Matvey Chudnovsky
IKEA Instead of Cafe
To promote IKEA kitchens, we created a new kind of public space. We built dozens of kitchens in the center of Moscow and Saint-Petersburg. Anyone could book a kitchen and spend time with their friends, all while cooking and having dinner. More about the project.
Team: Nikolai Fabrika, Roman Firainer, Yaroslav Orlov, Anna Kau, Eugenia Babior and others.
Mark Zuckerberg × H&M
Mark Zuckerberg × H&M was a fictional collaboration I imagined with Matvey Chudnovsky. The concept went viral with many major press outlets having something to say about it, including Quartz, Mashable, GQ, USA Today.
Avito Map
To mark Avito’s 10th anniversary, we built a real-time interactive map that visualizes all their classifieds as they appear, creating a mesmerizing experience.
IKEA Instagram Website
Timur Abdyusheev, Max Demkin, Matvey Chudnovsky and yours truly were the first to use Instagram tagging feature to mimic a fully functional website. Right inside the app. The idea was so novel that it went viral. Mashable, The Verge, Buzzfeed.
Yota – The Carrier in an App
Yota is the only mobile carrier in Russia which has been initially an app, not a company. We believe it is the primary reason why Yota is so cool and different in customer experience. This enigmatic campaign is all about that.
Chat
Book a Call
Nikolai Fabrika is a creative director who helps brands launch bold, award-winning campaigns. If you need creative work like that, let’s chat.
Chat
Book a Call
IKEA Kvartiroteka
Soviet-era standardization meant most people in the former USSR lived in identical apartment buildings. We used this insight to build Kvartiroteka for IKEA, a service that generates a personalized interior design by simply entering an address. We merged building-series databases and parsed specifications for millions of apartments to automatically create layouts and ready-to-buy IKEA solutions.
Kvartiroteka drove a 17% increase in IKEA Russia sales in its first year and won Cannes Lions, The Webby Awards, Global Effie Grand Prix, and more.
Team: Nikolai Fabrika, Timur Abdusheev, Max Demkin, Victoria Vysotskaya, Vika Nurislamova, Nastya Gorenshteyn, Evgeniy Golovan, Vladimir Lovtsov, Anna Chaplygina, Ilya Kuleshov and others.
Nike Instaposters
A Webby-winning campaign for Nike Women. We encouraged female athletes to share their workouts on Instagram, then immediately turned their photos into street posters. This inspired even more Instagram content that was turned into even more street posters.
Team: Nikolai Fabrika, Olga Veretinskaia, Max Demkin, ZukClub, Matvey Chudnovsky
IKEA Instead of Cafe
To promote IKEA kitchens, we created a new kind of public space. We built dozens of kitchens in the center of Moscow and Saint-Petersburg. Anyone could book a kitchen and spend time with their friends, all while cooking and having dinner. More about the project.
Team: Nikolai Fabrika, Roman Firainer, Yaroslav Orlov, Anna Kau, Eugenia Babior and others.
Mark Zuckerberg × H&M
Mark Zuckerberg × H&M was a fictional collaboration I imagined with Matvey Chudnovsky. The concept went viral with many major press outlets having something to say about it, including Quartz, Mashable, GQ, USA Today.
Avito Map
To mark Avito’s 10th anniversary, we built a real-time interactive map that visualizes all their classifieds as they appear, creating a mesmerizing experience.
IKEA Instagram Website
Timur Abdyusheev, Max Demkin, Matvey Chudnovsky and yours truly were the first to use Instagram tagging feature to mimic a fully functional website. Right inside the app. The idea was so novel that it went viral. Mashable, The Verge, Buzzfeed.
Yota – The Carrier in an App
Yota is the only mobile carrier in Russia which has been initially an app, not a company. We believe it is the primary reason why Yota is so cool and different in customer experience. This enigmatic campaign is all about that.
Chat
Book a Call
Nikolai Fabrika is a creative director who helps brands launch bold, award-winning campaigns. If you need creative work like that, let’s chat.
Chat
Book a Call
IKEA Kvartiroteka
Soviet-era standardization meant most people in the former USSR lived in identical apartment buildings. We used this insight to build Kvartiroteka for IKEA, a service that generates a personalized interior design by simply entering an address. We merged building-series databases and parsed specifications for millions of apartments to automatically create layouts and ready-to-buy IKEA solutions.
Kvartiroteka drove a 17% increase in IKEA Russia sales in its first year and won Cannes Lions, The Webby Awards, Global Effie Grand Prix, and more.
Team: Nikolai Fabrika, Timur Abdusheev, Max Demkin, Victoria Vysotskaya, Vika Nurislamova, Nastya Gorenshteyn, Evgeniy Golovan, Vladimir Lovtsov, Anna Chaplygina, Ilya Kuleshov and others.
Nike Instaposters
A Webby-winning campaign for Nike Women. We encouraged female athletes to share their workouts on Instagram, then immediately turned their photos into street posters. This inspired even more Instagram content that was turned into even more street posters.
Team: Nikolai Fabrika, Olga Veretinskaia, Max Demkin, ZukClub, Matvey Chudnovsky
IKEA Instead of Cafe
To promote IKEA kitchens, we created a new kind of public space. We built dozens of kitchens in the center of Moscow and Saint-Petersburg. Anyone could book a kitchen and spend time with their friends, all while cooking and having dinner. More about the project.
Team: Nikolai Fabrika, Roman Firainer, Yaroslav Orlov, Anna Kau, Eugenia Babior and others.
Avito Map
To mark Avito’s 10th anniversary, we built a real-time interactive map that visualizes all their classifieds as they appear, creating a mesmerizing experience.
IKEA Instagram Website
Timur Abdyusheev, Max Demkin, Matvey Chudnovsky and yours truly were the first to use Instagram tagging feature to mimic a fully functional website. Right inside the app. The idea was so novel that it went viral. Mashable, The Verge, Buzzfeed.
Mark Zuckerberg × H&M
Mark Zuckerberg × H&M was a fictional collaboration I imagined with Matvey Chudnovsky. The concept went viral with many major press outlets having something to say about it, including Quartz, Mashable, GQ, USA Today.
Yota – The Carrier in an App
Yota is the only mobile carrier in Russia which has been initially an app, not a company. We believe it is the primary reason why Yota is so cool and different in customer experience. This enigmatic campaign is all about that.
Chat
Book a Call